Trust For The National Mall Welcomes Recognized Nonprofit Executive to Advance Growth and Impact
TRUST FOR THE NATIONAL MALL WELCOMES RECOGNIZED NONPROFIT EXECUTIVE TO ADVANCE GROWTH AND IMPACT
Strengthening its leadership team and building on the momentum of America's 250th for the National Mall
Contact
Trust for the National Mall:
Julie Moore, jmoore@nationalmall.org
WASHINGTON, DC (OCTOBER 14, 2026) — The Trust for the National Mall announced today that Andrew Roberts has joined the Trust as its first Chief Revenue and Growth Officer. Roberts will lead efforts to grow and diversify revenue streams, strengthen philanthropic and fundraising initiatives, and help build the organizational capacity needed to support the Trust's long-term growth and mission impact.
The addition comes as the Trust builds on the momentum of America's 250th anniversary and prepares to celebrate its own 20th anniversary in 2027, marking two decades of partnership, stewardship, and impact on the National Mall.
“I am thrilled to welcome someone with Andrew's wealth of experience, commitment to mission-driven work, and passion to the Trust's leadership team,” said Catherine Townsend, President and CEO of the Trust for the National Mall. “Andrew will help the organization continue to grow our fundraising capacity, strengthen strategic partnerships, and ensure that the National Mall endures as a vibrant, welcoming, and inspiring American space for all who visit.”
“The National Mall is where our country gathers, reflects and celebrates, and the Trust plays a vital role in caring for it alongside the National Park Service,” said Andrew Roberts. “I am excited to work with Catherine and this talented team to grow the community of supporters who help keep America's Front Yard welcoming, meaningful and thriving for generations to come.”
Andrew Roberts Biography:
Andrew Roberts is a recognized leader in nonprofit growth, strategy, and organizational transformation, with more than 20 years of experience helping mission-driven organizations scale their impact, diversify revenue, and build partnerships to fund ambitious goals.
Prior to joining the Trust for the National Mall, Andrew served as President of the Barbara Bush Foundation for Family Literacy, having first served as the organization’s Chief Operating Officer. During his tenure, he drove a full transformation of the Foundation, growing its impact by more than 20% year-over-year and evolving it from a grantmaking organization into a direct program operator with national reach. Andrew helped stand up a Technology Innovation Fund focused on improving access to literacy resources for families in need, and he launched the Adult Literacy and Learning Impact Network (ALL IN), a first-of-its-kind collective impact initiative introduced by Dr. Jill Biden, uniting 12 national organizations around a shared strategy to address the U.S. literacy crisis.
Prior to the Barbara Bush Foundation, Andrew spent nearly a decade at AARP in a series of leadership roles. As Vice President of Strategy and Social Impact, he oversaw a $250 million annual social impact portfolio reaching more than 30 million people, developed a Malcolm Baldrige Award-winning strategic planning process, and drove a 68% increase in program engagement over three years without adding cost. As Director of Business Optimization and Operational Effectiveness, he built and led an internal consulting function that transformed enterprise operations across AARP's 2,600-person organization.
Andrew is a recognized and active voice in the nonprofit and social impact space. He is a contributing writer and a member of the Forbes Nonprofit Council, and has been featured in outlets including The Hill, Washington Post, and Medium. He has delivered keynote addresses at the American Telehealth Conference and the iLRN Conference, appeared on the White House 1600 Sessions Podcast, and has been a frequent speaker at national convenings on literacy, innovation, and social impact.
Andrew holds an MBA from the University of Maryland and degrees in Marketing and Information Technology from Florida State University. He lives in Rockville with his family of four (plus one very loved dog).
About the Trust for the National Mall
The Trust for the National Mall is the leading nonprofit, nonpartisan, privately funded philanthropic partner of the National Park Service, dedicated to restoring, enriching, and preserving the National Mall – America’s Front Yard – and President’s Park, including the White House grounds. Through private philanthropy, strategic partnerships, volunteer engagement, and innovative programs, the Trust helps steward some of America's most iconic public spaces, monuments, memorials, landscapes, and historic sites. The Trust advances restoration projects, supports preservation efforts, and creates educational and public engagement opportunities that enrich the experience of the more than 36 million people who visit each year. To learn more or to support our mission, visit www.nationalmall.org or contact information@nationalmall.org.
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