Privacy Policy
Effective date: April 18, 2025
This Privacy Policy describes why and how Trust for the National Mall (“TNM” or “we” or “us” or “our”) collects, uses and shares the personal information of our visitors, subscribers, customers, donors, volunteers, and others (“you” and “your”) and your choices regarding use, access, and correction of your personal information.
PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR PERSONAL INFORMATION AND YOUR RELATED CHOICES AND RIGHTS. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, DO NOT ACCESS OUR WEBSITE AND DO NOT PROVIDE YOUR PERSONAL INFORMATION TO US.
Click on the links below to jump to specific sections of our Privacy Policy:
WHO WE ARE
TNM is the leading nonprofit, nonpartisan philanthropic partner of the National Park Service. We are a private, nonprofit, 501(c)(3) charitable organization.
SCOPE OF THIS PRIVACY POLICY
This Policy describes why and how TNM processes certain personal information and your choices regarding your personal information’s use, access, and correction.
We use the term “personal information” in this Privacy Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, directly or indirectly, to an identifiable individual. Personal information includes any information that can be used on its own or combined with other information to identify, contact, or profile an individual.
We collect personal information you submit to us directly, that is gathered automatically online by cookies and similar internet technologies, and that we receive from social media and other sources. For example, we collect information about you when you:
Visit our websites with a link to this Privacy Policy (together, our “Sites”):
https://nationalmall.org
nationalmall250.org
beyondgranite.org
Sign up to receive our newsletter, event announcements, and updates;
Make a donation;
Become a volunteer;
Participate in events we sponsor or promote;
Communicate or interact with us in other ways.
This Privacy Policy does not apply to:
Collection by third party websites. Our Sites may contain links to third-party websites that we do not operate or control. The content and privacy practices of these third-party websites, or their applications, are governed by their own privacy policies. We encourage you to review the privacy statements posted by third-party websites to understand how they will collect and use your information. If a third party provides information to us, this Policy will apply to that information. Third parties may not provide us with all the information they collect.
Anonymized information. Information that has been modified in such a substantial way so that it can no longer be used to identify an individual.
Business to business communications. Information we obtain about the employees and representatives of business customers, service providers, suppliers, and business partners.
Internal personnel matters. Information we obtain about our employees, job applicants, and other personnel associated with TNM.
PERSONAL INFORMATION WE COLLECT FROM YOU
We collect personal information when you:
Visit our Sites. Data about your device and browsing session is automatically collected using cookies and other internet technologies when you visit our Sites. For information about the types and purpose of data collection on the Sites, see the section of this Privacy Policy titled, “How We Use Cookies and Other Tracking Technologies.”
Subscribe to our newsletter and updates about special events. We ask for your name and e-mail address to receive our newsletter, event announcements and TNM updates. Mailing addresses and specific interests are optional.
Make a donation. Our online donation service is hosted by a third-party that will collect your donation details and process your payment. We will receive your name, address, the amount and details about your contribution, and any special dedication and comments you provide. We do not receive information about your payment method except for the last four digits of the payment card used.
Volunteer at the National Mall. Our online volunteer application form asks for your name, e-mail, street address, phone (optional), why you are interested, and the specific volunteer opportunity of interest to you. Additional personal information may be requested when you serve as a volunteer.
Participate in Events and Surveys. If you register for an event or participate in a survey, we may ask for your name, phone number, email address, and information relating to the specific event or survey subject.
Sensitive Personal Information. We do not generally request or receive information that is sensitive as defined by law or is otherwise sensitive in nature. In the limited circumstances in which we may receive sensitive information (such as assisting with accommodations at an event or volunteer site), we will only use and disclose the information for the specific purpose for which the information provided.
PERSONAL INFORMATION FROM OTHER SOURCES
Social media platforms. You may be able to connect to our Sites using your social media accounts, such as Facebook, Instagram, and X (formerly Twitter). The sign-on services will authenticate your identity, provide you with the option to share certain personal information (such as your name and email address) with us, and pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about TNM on your profile page to share with others within your network. If you authorize us to connect with you using your social media account, we will collect your name, email address, and any other personal information that the social media platform makes available to us. We may use and disclose that information in accordance with this Privacy Policy.
Event sponsors. We may receive information from sponsors for events at the National Mall you already engage with and who want you to be invited to a TNM event they sponsor.
Digital advertisers. We rely on a number of advertising services to help us identify groups of individuals who may be interested in the Mall and the work and services of TNM. We also use advertising and marketed services to provide “targeted advertising,” which may include the use of data these services collect through their relationships with other websites, advertising networks, and email engagement activities. For more information, see the section titled, “How We Use Cookies and Other Tracking Technologies.”
Cookies and Tracking Technologies. TNM uses internet tracking and data storage technologies, commonly referred to as “cookies,” which are placed on your device and stored by your browser when you visit our Sites. These technologies may include cookies, pixels, local device storage, web beacons, scripts, and device identifiers. They can be classified by:
Time span. A session cookie is temporary and will expire when you close your browser; a persistent cookie will remain on your device until it automatically expires after a specified time period (or sooner if you delete it);
Source. Either the operator of the website you are visiting (first party cookie), or an authorized third-party service or platform (third-party cookie) can place the cookie; and
Purpose. We use first-party and third-party cookies for a range of purposes and for the proper functioning of our website as explained below.
For information about setting your cookie preferences and restricting cookies, see the section titled “How You Can Restrict Cookies and Targeted Advertising.”
Types of Data Collected. Cookies used on our Sites may collect a wide range of data about users’ internet activities including, for example, the following:
· Time and duration of your visits to the Sites;
· Pages viewed and functions used on the Sites;
· IP address or mobile device identifier;
· Randomly generated ID numbers;
· Device type, browser type, and operating system;
· Browsing and search history;
· Internet location from which you navigated to our Sites and the location you went to when leaving our Sites;
· Interactions with our advertisements placed on other Sites and social media platforms (if you consented to targeted advertising).
Types of Cookies. The categories of cookies we (or our authorized third‑party providers) may place on our Sites are described below.
Essential cookies are necessary for important features on our Sites to work properly for you, including saving your login data and supporting reliable performance. You cannot opt-out of these cookies because they are strictly necessary and required for basic functions to operate. Essential cookies are generally first party (placed by us) session cookies. They do not store your name, IP address or mobile device identifier, or other directly identifying personal data and are deleted when you close your browser.
Preference (or personalized) cookies allow us to provide enhanced and additional personalized features based on actions you have taken in our Sites, such as remembering your settings and the browsing choices you make (such as your username and password for logging on to your member portal account, language preferences, and the region in which you are located). These are persistent cookies and generally set on our behalf by website service providers. You can restrict these cookies, but some parts of the Sites will not work if you block these cookies.
Targeted advertising cookies are used by advertising networks and social media advertising platforms to track users’ internet browsing activities over time and across many different websites, applications, and platforms you visit and devices you use. These platforms place a unique identifier cookie on your browser to identify you as a unique user when you visit websites and other platforms they monitor. This enables the networks and platforms to build a profile of your interests and preferences and deliver advertisements and marketing campaigns targeted to you.
The advertising mechanisms we use do not collect directly identifying information such as your name, email address, postal address, or phone number. However, the third‑party platforms may store your IP address, device identifier, and data about your activities and interests on each website where they place cookies. They may be able to correlate the data they collect from multiple websites and other sources to identify individuals.
You can restrict the collection of your data using cookies for targeted advertising purposes when you visit our Sites and as explained in the section titled “How You Can Restrict Cookies and Targeted Advertising.”
Analytics cookies are placed by third-party platforms such as Google Analytics to track information such as how many users visit the Sites, the time and date of each visit, which pages they view, which links and ads they click on, and how long they remain on the Sites. They also identify a user’s device, operating system, browser, and general location based on IP address. Individual users are not identifiable because the reports we receive present the data from these cookies on an aggregated, and therefore, anonymous basis. However, these cookies allow Google Analytics and other analytics services to assign a unique user identification number to your device that can be used to track your browsing activities on multiple websites and mobile apps. These are persistent cookies and will remain on your browser after you close the session. You can restrict the collection of your data using analytics cookies when you visit our Sites and as explained in the section titled “How You Can Restrict Cookies and Targeted Advertising.”
Social media cookies collect information such as web activity, IP address, device and browser characteristics, and timestamps of visits. These cookies help us analyze the effectiveness of advertisements we post on social media. The social media networks also receive data about your activities on our Sites. For information about how social media networks use the data collected by cookies, and how to restrict their data collection, see the privacy and cookie policies of the social media platforms you use as posted on their websites.
E‑mail cookies transmit information about how you interact with our e‑mail communications such as whether and when you open an e‑mail, what links you click within the e‑mail, and if you forwarded it.
Specific information about how we use such technologies is set out in our Cookie Banner. For information about how to restrict or otherwise opt-out of cookies, please see the section titled “How You Can Restrict Cookies” below.
HOW WE USE PERSONAL INFORMATION WE COLLECT
TNM uses personal information to provide our programs and services, stay in contact with and grow our community of subscribers, volunteers and donors, and meet the expectations of our partner organization, the National Park Service, including to:
Operate, maintain, update, and protect our Sites;
Manage our newsletter e-mail list and send communications about our activities, events, and programs;
Provide our programs, services, and special events;
Match, orient, train, and manage our volunteer programs assisting the National Park Service;
Raise funds for National Mall projects;
Build effective, long-term relationships with our subscribers and donors;
Conduct marketing campaigns using targeted advertising and other techniques;
Assess the effectiveness of our e-mail communications by tracking users’ interactions with our messages, such as when a user opens, clicks on, or forwards a message;
Analyze usage and performance of our Sites;
Comply with valid legal process and respond to governmental requests.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
Your personal information may be accessible to, or shared with, the categories of third parties described below. We do not sell your personal information to third parties such as data brokers for monetary consideration. We use tracking technologies on our Sites by which third party advertising and analytics services may access data about your device and browsing activities and use that information for their commercial activities. For more information, please see the information below and the sections titled “How We Use Cookies and Other Tracking Technologies” and “How You Can Restrict Cookies and Targeted Advertising.”
Third-Party Service Providers. We share information, including personal information, with third-party service providers we use to provide hosting for and maintenance of our Sites, enable a chat feature on some services, e-mail services, data backup and storage, data analytics and other services for us. These third-party service providers may have access to or process personal information for the purpose of providing these services for us. They are not permitted to use that information for their own commercial purposes. They may use that information only for the purpose of performing the services permitted under our contract.
Other Volunteers and Program Coordinators. If you volunteer for one of our service projects on the National Mall, your information may be disclosed to facilitate your participation.
Online Advertisers. We may use third-party advertising networks and exchanges to serve advertisements on our Sites and on selected websites and mobile applications operated by others. These companies use cookies and other tracking technologies to collect information about your online and mobile device activities over time and across different websites. These companies then target advertisements to you based on your interests as suggested by the history of your visits to our Sites and other websites.
Site Analytics. We use Google Analytics and other website analytics services to measure and evaluate access to and traffic on the Sites and create user navigation reports for our Sites administrator. Google operates independently from us and has its own privacy policy, which we suggest you review. Google may use the information collected through Google Analytics to evaluate users’ activity on our Sites. For more information, see Google Analytics Privacy and Data Sharing.
Law Enforcement, Legal Process and Compliance. We may disclose personal information or other information if required to do so by law or in the good-faith belief that such action is necessary to comply with law, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.
Security and Protection. We reserve the right to disclose personal information or other information that we believe is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful activity, (iii) investigate and defend ourselves against third-party claims or allegations, (iv) protect the security or integrity of the Sites and facilities or equipment used to make the Sites available, or (v) protect our property or other legal rights, enforce our contracts, or protect the rights, property, or safety of others.
With Your Consent. We may share personal information with third parties when we have your permission to do so.
HOW YOU CAN RESTRICT COOKIES AND TARGETED ADVERTISING
As explained in the “How We Use Cookies and Other Tracking Technologies,” we (and our authorized third‑party providers) use cookies to monitor and track visitor interactions with our Sites.
You can select privacy preferences and limit some of the ways cookies are used on our Sites and other websites, including by:
Managing the cookies and privacy settings on the internet browsers you use;
Configuring your advertisement and privacy settings through your accounts on social media and advertising platforms where you have an account (including Google);
If available, configuring an opt‑out preference signal on your browser or platform to tell us not to share your personal information for targeted advertising, which we will follow as required by applicable law;
Installing the Google Analytics opt‑out browser add‑on, which is described at the Google Analytics Opt‑out Browser Add‑on page at http://tools.google.com/dlpage/gaoptout;
Downloading a utility from an independent software provider that you install on your browsers to limit tracking of your browsing activity.
Most browsers have an option for limiting or restricting cookies, which will prevent your browser from either accepting new cookies or allowing you to decide whether to accept certain cookies. You can also delete cookies that are already on your browser or device. If you do this, however, it may impact the overall functionality of some features of the Sites.
You also may limit the use of mobile device advertising identifiers by adjusting your advertising preferences on mobile devices through your device settings:
iOS Devices: Go to Settings > Privacy & Security > Apple Advertising > Personalized Ads
Android Devices: Go to Google Settings > Privacy > Advanced > Ads > Opt Out of Ads Personalization
Certain coalitions of advertisers allow consumers to opt out of receiving interest‑based advertising from participating advertisers. You will need to exercise these opt‑out options on each browser and device for which you wish to opt out.
YOUR COMMUNICATIONS CHOICES
E-mail communications. You can opt-out of receiving e-mail communications from us by following the “unsubscribe” instructions included in each of our e-mail communications (except those that are sent as a specific and direct response to a question or request you initiated). You can also opt-out by emailing us at the address provided in “How to Contact Us” and providing the names/email address that you want us to remove from our e-mail database and add to our ‘Do Not Contact’ list. It may take up to ten days to process your request to unsubscribe from e-mail marketing messages. If you opt out of our general messages, we may still send e-mails to you that involve specific responses to your direct requests and questions.
RETENTION OF PERSONAL INFORMATION
We will retain your personal information as long as you participate in TNM activities, we believe you are interested in staying in contact with TNM, and as necessary to comply with our legal obligations.
PROTECTION OF PERSONAL INFORMATION
We maintain commercially reasonable security procedures and practices appropriate to the nature of the categories and specific items of personal information we collect. However, neither people nor systems can operate in a fully secure manner and no method of transmission over the Internet or method of electronic data storage is fully secure. While we use reasonable efforts to protect your personal information, we cannot guarantee the security of the personal information you provide to us.
LINKS TO THIRD-PARTY FEATURES, SOCIAL MEDIA, AND OTHER WEBSITES
Our Sites contain links to features, social media, and websites operated by other companies (“third parties”). When you click on any of these links, you will leave our Sites and be transferred to an internet location operated by the third party. That third party will have access to any personal information you submit and may set cookies and other tracking technologies on your browser or device. We recommend that you review the privacy policies of these third parties before sharing any information with them. We have no control over and assume no responsibility for the content, accuracy, privacy policies, or practices of any third-party platforms or websites.
Data collection and interactions with you on any third-party platform are subject to the third party’s privacy practices and policies. TNM is not responsible for the privacy practices of these third parties. For information about how these third parties collect and manage personal information, we recommend that you review their privacy policies and practices.
Third-Party Features. Our Sites may use third-party applications to power some features, for example, to manage our donation processes. Some of these third-party features may be branded with our logo even though they are not operated or controlled by us. These third-party applications are able to access and collect data from your use of these features, including your personal information.
Donation Transactions. Our donation page is hosted by a third-party service. The third party is responsible for collecting, storing, and securing the personal information needed to process your contribution and for encrypting and storing your credit card and other personal information in compliance with the Payment Card Industry Data Security Standard (PCI-DSS) and generally accepted industry standards.
The third party has its own terms and conditions and privacy policy for the personal information they receive to process your purchase and payment transaction with us. We recommend that you read the third party’s posted statements so you can understand the manner in which your personal information will be handled.
Links to Third-Party Websites. Our Sites may include links to other organizations’ websites that have information we think may be of interest to you. If you click on a third-party link, you will be directed away from our Sites to that third-party website and any information you provide to that third-party website, or is collected from your usage, will be available to such third parties. The third-party website operator may collect your IP address or device identifier and other internet browsing data and may set a cookie to enable their features to function and track your usage. We recommend that you review the privacy policies of these websites before sharing information with them.
Social Media. Our Sites include links to social media platforms, such as the “Facebook Like” button, and widgets, such as the “Share This” button or interactive mini- programs that run on our Sites. If you activate a link to social media, that platform may collect your internet protocol (IP) address, set a cookie to recognize you, and collect information about your activities on our Sites. The social media platform may send us information in your social media account that you make available to third parties through your account settings. We may combine information from your social media accounts with other information about you that we use for marketing purposes.
Your interactions with social media are governed by the privacy practices of the social media platforms. Please refer to the privacy settings in your social media account to learn about (1) what data is shared with connected applications, (2) how to manage the data that is shared through your social media account settings, including information about your activities using our Sites, products and services, and (3) how to disconnect a social media account from our Sites. This Privacy Policy applies solely to information under our control.
CHILDREN'S PERSONAL INFORMATION
We do not knowingly collect any personal information about children under the age of 16 without verifiable consent from a parent or legal guardian. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children never to provide personal information through the Sites without their permission If you are under the age of 16, please do not submit any personal information at our Sites or in person at our stores. If you have reason to believe that a child under the age of 16 has provided personal information to us through the Sites or services, please contact us. See “How to Contact Us” below.
PROCESSING OF PERSONAL INFORMATION IN THE UNITED STATES
TNM operates in the United Stats under its federal and state laws and regulations. If you reside or are located in a different country, the data protection laws of that country may differ from the laws of the United States in the ways your personal information is protected. We want you to understand that when you provide your personal information to us, you are giving your consent to (1) the transfer of your personal information outside of your country of residence, and (2) the processing of your information in accordance with the laws of the United States and the guidelines of this Privacy Policy.
DATA PRIVACY RIGHTS AND REQUESTS
The personal information privacy rights of individuals are based on the laws of the place where the person resides. Most privacy laws require notice of a company’s personal information collection and use practices, including the categories of personal information collected, how the information is used, and to whom it is disclosed. That is the purpose of this Privacy Policy.
TNM will honor requests to exercise specific privacy rights granted by your place of residence as applicable to our operations. While we may not be required by law to agree to all requests, we will attempt to accommodate reasonable requests, regardless of where you live, to:
Access a copy of the personal information we have collected about you in the past 12 months and information about our use or disclosure of that personal information;
Correct any inaccurate or update information we may have about you;
Remove you from our e-mail news and information subscription list;
Withdraw any previously granted consent to use or disclose your personal information.
To submit a request or exercise a privacy right, please contact us as explained below. We may need to request additional information to verify your identity. Where applicable laws set a timeframe for responding to privacy requests, we will respond within that timeframe. Otherwise, we will try to respond to a verifiable request within 45 calendar days of receiving it. We will contact you using the email address you provide us with when making the request or that we have on file for you.
We do not discriminate against you for making a privacy request.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to amend this Privacy Policy at any time in order to address future developments, changes in industry trends, or changes in legal requirements, and will post the revised Privacy Policy on the Sites. If we materially alter the terms of this Privacy Policy, we will provide other notification as required by applicable law.
Any changes will become effective upon the posting of the revised Privacy Policy on the Sites. You can determine when the Privacy Policy was last revised by referring to the "Effective Date" legend on the top of this Privacy Policy.
By continuing to use the Sites following such changes, you will be deemed to have agreed to such changes. If you do not agree with any or all of the terms of our Privacy Policy as in effect at any time, you should not continue to use the Sites.
HOW TO CONTACT US
To make a request regarding your personal information or if you have questions or complaints regarding this Privacy Policy or about TNM’s privacy practices, please contact us.
E-mail: information@nationalmall.org.