The Willard Intercontinental Launches Fundraising Campaign to Save the National Mall Tidal Basin and the Nation's Beloved Cherry Trees
THE WILLARD INTERCONTINENTAL LAUNCHES FUNDRAISING CAMPAIGN TO SAVE THE NATIONAL MALL TIDAL BASIN AND THE NATION’S BELOVED CHERRY TREES
Legendary hotel partners with the Trust for the National Mall and the National Trust for Historic Preservation to support the preservation efforts needed to protect and preserve the Tidal Basin and its historic grounds, one of DC’s most treasured landscapes
The Willard InterContinental, one of the most historic hotels in America, announced last night the launch of their Giving Back Campaign.
Every year, The Willard’s pastry department works to create a gingerbread display that pays tribute to an iconic landmark around the nation’s capital. Last night, The Willard unveiled their 2019 gingerbread display of the Jefferson Memorial, including the Tidal Basin and D.C.’s iconic cherry blossom trees.
In addition to the unveiling of the gingerbread display, we are so excited to announce that the Willard Hotel has selected the Trust for the National Mall and our partner the National Trust for Historic Preservation as the beneficiaries of this year's Giving Back Campaign. A multi-faceted fundraising initiative, this campaign aims to benefit both the Save the Tidal Basin Campaign, a joint preservation effort to restore and protect the Tidal Basin, and the Cherry Tree Endowment, the official fund managed by the Trust for The National Mall to preserve the city’s famed cherry trees.
How can you help the Willard fundraise for these causes? This holiday season, guests to the Willard InterContinental can support the hotel’s giving campaign through a variety of on-property activations:
Dining in Café du Parc, the Round Robin Bar, or enjoying a seasonal libation at the pop-up holiday cocktail cart in the lobby (offered in December), patrons can have their bill total rounded up or add on a donation to be allocated to supporting the campaign upon verbal mention of their support to their server.
For guests looking to stay overnight at the hotel, the Willard InterContinental has created an exclusive preservation themed overnight room package that includes round-trip transportation to and from a D.C. area airport or train station, accommodations in the luxurious Abraham Lincoln Suite, the Woodrow Wilson Oval Suite or the Matthew Perry Suite, a bespoke VIP experience at Lincoln’s Cottage, the Woodrow Wilson House or at the Tidal Basin, as well as a welcome gift and dessert amenity, with 15% of proceeds from the overnight package benefiting the campaign.
The Willard InterContinental will donate 15% of sales from their 2019 Christmas ornament to the campaign.